Project detaiL:
Finden & hales SPORTSWEAR

Finden & Hales offers a premium collection of Teamwear, Corporate Sportswear and Workwear, using advanced fabric technology to produce an unrivalled range of performance clothing. Advanced construction and features such as water and windproof fabrics are present throughout the range, and all styles are designed with easy access to decoration points for rebranding.

The brief was to create a marketing strategy for the current product offering and to also create and implement a marketing strategy for the new products. Firstly, the updated look and feel was determined, which was then portrayed in the lifestyle and product photoshoots which were carefully planned down to the styling, locations, models, makeup artists and hairstylists. Once the photoshoots were completed, the images were used to drive the design of the new printed product brochures, mailers and posters. To launch the new collection, a marketing campaign with timeline was agreed and created to advertise the new products where creative content was designed for social media posts, video content and graphics along with emails, digital and printed adverts in industry publications and written content for industry press and publications. Trade fairs were also meticulously planned to further promote the collection in the UK and Europe where the exhibition stand had to be designed and managed with an external stand building contractor.