Create and manage the marketing and design strategies for new product launch for A’ila Home interiors
SOCIAL MEDIA
EMAIL MARKETING
OFF-LINE MARKETING
PRINT ADVERTISING IN INDUSTRY PUBLICATONS
VIDEOS
Project Info
Project Description
A’ila Home is a home interior and giftwear store based in Stirling, Scotland. They offer a carefully selected collection of home furnishings and stunning giftware to inspire every corner of the home with quirky and unique offerings. From stylish furniture pieces that seamlessly blend modern aesthetics with timeless charm to captivating decor items that add a touch of personality.
The brief was to firstly create a consistent branding story, which would then be implemented into the design elements for the various marketing campaigns. The marketing brief was to create and implement a marketing strategy and various campaigns for the new product offering online and offline. Research was carried out and mood boards were created to determine the style direction, content was then created with interesting lifestyle and product photography and videos which were implemented into the marketing campaigns along with in-store marketing using experiential marketing, event management for product launches and point-of-sale visual displays. The design of marketing assets such as Instagram posts, stories, reels, highlights, emails and printed media for adverts in lifestyle magazines, flyers and business cards along with vinyl graphic design was also carried out, ensuring a consistent brand story throughout the various marketing assets.