Project detaiL:
Apartments EDINBURGH

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Project Detail

BRAND GUIDELINES & BRANDING

Project Info

Create brand guidelines for luxury self-catering apartments, Apartments Edinburgh

Client

Apartments Edinburgh

Location

Edinburgh, Scotland

Project Year

2020

Sector

Letting Services, Interiors, Home

Media

branding, brand guidelines, iconography, infographic design, brand identity

Project Description

St. Giles luxury apartments offer accommodation for corporate, couples, groups or family bookings. With views to St Giles Cathedral or Princess Street the apartments are carefully appointed for comfort and convenience with a stunning outlook with luxury hotel standard linen and toiletries and unbeatable locations in the centre of Edinburgh.

The brief was to create brand guidelines for the redesign of the Apartments Edinburgh brand, outlining a brand strategy and identity to reflect the luxury and opulence of the brand including imagery, tone of voice and colour story. The brief also detailed the design of new iconography, illustrations and infographics that reflected the new branding and could be implemented in to the marketing strategy.

Create brand guidelines for brand redesign

Create brand strategy and identity to reflect the new brand guidelines

Design infographics and iconography in line with the new branding