Project detaiL:
FRONT ROW CLOTHING

Front Row is a heritage clothing brand for teams, clubs and workplaces. For brands looking to put their name to quality garments, Front Row offers a range of rugby shirts, chinos, casual tops and outerwear with a preppy, collegiate style throughout the product range, that can all can be re-branded.

The brief was to create a marketing strategy for the current products along with the creation and implementation of a marketing strategy for the new products. Firstly, the brief was to update the style to a more modern, preppy look as the previous style was outdated. By carrying out research and development, the updated look and feel was determined, which was then portrayed in the lifestyle and product photoshoots which were carefully planned down to the styling, locations, models, makeup artists, hairstylists and photographers. Once the photoshoots were completed, the images were used to drive the design of the new printed product brochures, mailers and posters. To launch the new collection, a marketing campaign with timeline was agreed and created to advertise the new products where creative content was designed for social media posts, video content and graphics along with emails, digital and printed adverts in industry publications and copywritng for industry press and publications. Trade fairs were also meticulously planned to further promote the collection in the UK and Europe where the exhibition stand had to be designed and managed with an external stand building contractor.