Project detaiL:
HENBURY CLOTHING

Create and implement a marketing strategy and campaign for Henbury, corporate clothing brand. Established in 1997, the Henbury clothing range has evolved into a range of styles that while being carefully constructed, hardwearing and practical are also fashionably smart and innovative. Their Corporate, Promotional and Workwear Clothing collection is fully coordinated with styles for men, women and children, which includes polo shirts, t-shirts, sweatshirts, woven trousers and shirts as well as outerwear and micro fleece jackets.

The brief was to create a marketing strategy and campaign based on the current and new product offering. Planning and styling the new product lifestyle photography was the first step, which then lead the design and style of the content media. The content was then utilised in the new brochure design, along with smaller new product mailers and postcards. Content media created from the photoshoot was also repurposed into social media posts and graphics, emails, adverts in print publications and online, written editorial content, web banners and online content. The marketing campaign also included trade fair exhibitions, which were designed and managed with external parties.