Project detaiL:
SKINNIFIT CLOTHING

The Skinnifit clothing brand is a wholesale brand inspired by city street style with modern finishes, flattering lines and soft materials, which are key throughout the brand. Their aim is to design and manufacture modern and highly wearable clothing, keeping an eye on style and fashion with a focus on quality. All garments can be rebranded with logos and design or left unbranded.

The brief was to create a marketing strategy and campaign around the new product launch and capsule collection, ‘Body & Mind’ gym wear. Firstly, research was carried out to determine the style of the lifestyle and product photoshoots. The photoshoot which took place in Bordeaux, France was then planned meticulously, down to the exact locations, models, styling and hair & make-up. Images from the photoshoot were then used in content across traditional and digital marketing initiatives including a new product brochure/lookbook and mailers, adverts in distributor and industry publications, emails, blog posts and social media posts along with editorial copy that was written and published in industry press publications. The creative marketing campaign also included exhibiting the new product range at numerous trade fairs where the concept and stand were designed and then managed with external parties to implement.