Project detaiL:
TOMBO SPORTSWEAR

Tombo is a fashion-forward, British sportswear brand that focuses on creating high-quality sportswear and activewear for the modern, active individual. Innovative designs, on-trend styling and active fabrics are combined to make Tombo a leading brand in the re-brandable sportswear market. Their range of clothing includes everything from lightweight, moisture-wicking t-shits and vests to thermal, weather-resistant jackets and hoodies.

The brief was to create various marketing campaigns for the new product offerings along with the current products, creating a fresh, new look. Research was carried out to determine the new look and feel for the product and lifestyle photoshoots which paved the way for the range of marketing assets to follow. Models, makeup artists, hairstylists and photographers were chosen based on the required look and feel and the photoshoots were planned and styled meticulously. Images from the photoshoots were then used to create marketing assets for various marketing campaigns which included online and print advertising in industry publications, written editorial content for publications, email marketing, social media marketing and trade fair exhibitions, which were managed with an external party. The brief also included the creation a printed product brochure along with complementing product mailers. The brochure printing involved meeting with printers to determine what specifications were required such as paper types, detailing such as embossing along with additional specifications.